Teach through adult education programs
Throughout the country, community colleges and other organizations spon-
sor hundreds of organized adult education and continuing education pro-
grams. These programs hire experts, authors, and industry leaders to teach a
wide range of classes, workshops, and seminars.
Students register and pay for your class, which can be a one-time seminar or
a class that spans three to eight weeks (based on your topic). In addition to
being paid to teach the class, you can sell your book to students who use
that book in the class, and you benefit from the exposure you receive by
being promoted as an instructor in the course catalog, promotional mailings,
and advertising done by the adult education program.
Some authors even create one course or workshop curriculum based on their
book, and then they work as an instructor for multiple adult education pro-
grams in various regions, ensuring an ongoing income stream.
To become an instructor for an adult education or continuing education pro-
gram, contact the school or adult education program organizer directly and
inquire about the process for proposing a new course or workshop. A written
proposal and an in-person meeting are typically required to pitch new course
ideas. Become familiar with the types of programs already being offered and
pitch an idea based around your book that you believe potential students
would be interested in and could benefit from.
The Learning Annex is a well-established adult education program around the
country. Each year, it hires and pays hundreds of experts and authors to
teach more than 8,000 classes and seminars on a wide range of topics.
Contact the organization at (212) 371-0280 or www.learningannex.com.
The Learning Annex has also developed a comprehensive DVD seminar if you
want to understand how to become a professional speaker. The $195 course
is available from the organization’s Web site. See — even it’s making money
with a course on how to teach a course.If you’re looking to include the most timely and cutting-edge information pos-
sible, your best bet is to track down a handful of recognized experts on the
topic you’re writing about and interview those people. When conducting an
interview for your book, make sure that you gather the following information:
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The interviewee’s name (including the correct spelling)
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How the interviewee wants to be credited within your book, including
their company’s name and exact job title (if applicable)
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The source of any statistics or research data, for example, the intervie-
wee provides during the interview
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A signed release stating that you have the interviewee’s permission to
include excerpts from the interview within your book
Whether you’re an accomplished journalist or a first-time author, record all
your interviews. Before doing this, however, make sure that it’s okay with the
interviewee. Having a recording to refer to while you’re writing helps ensure
proper quotes in your book and accurate context of the conversation.
What Meets the Eye: Adding Visual
Interest to Your Manuscript
As soon as you begin creating the outline for your manuscript, decide what
graphic elements to include for visual appeal. Graphics can also be acquired
and placed within the manuscript as you’re writing or during the final page
layout and design process. After the pages are laid out, however, adding or
deleting large amounts of text or graphics requires major layout and design
changes, which can be time consuming and costly.